As part of their anti-littering campaign for this year’s World Cleanup Day, Philip Morris (Pakistan) Limited (PMPKL) organised a cleanup drive at Karachi’s Clifton beach in collaboration with Entrepreneurship & Youth Development Society (EYDS) and Social Entrepreneurship and Equity Development (SEED) Ventures.
The beach cleanup effort intended to recruit volunteers from the general public to assist in the collection of garbage at Karachi’s Seaview beach. This garbage was then weighed, sorted, and delivered to recycling facilities. Furthermore, non-recyclable garbage will be used by artists, who will create a large sized art piece which once completed will be displayed in a public square to spread awareness on the impact of littering amongst the public.
Andleeb Uroos Ahmed, Head of Communications at PMPKL, speaking at the event, said, “The goal of this campaign is to raise awareness about the problem of litter and to encourage people to reduce and recycle garbage in order to build a more sustainable environment. PMPKL is committed to environmental restoration through ethical business practises and eco-friendly initiatives.”
Shaista Ayesha, Vice President EYDS, said, “SEED Ventures has collaborated on such projects with a variety of public, development, and private sector organisations. This initiative, which is being organised in collaboration with PMPKL and EYDS, aims to emphasise the significance of cleanliness and trash management, as well as to develop a sense of responsibility among individuals toward our environment and planet.”
EYDS and SEED Ventures collaborate on several initiatives to create transformational change at an individual, community, institutional, and systemic level through ecosystem development and impact investment.