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The ‘School Milk Program’ is a collaboration between FrieslandCampina and the University of Education

In a grand event, FrieslandCampina Engro Pakistan Ltd (FCEPL) and the University of Education Punjab launched the ‘School Milk Program’ (SMP). Raja Yasir Humayun Sarfraz, Punjab’s Minister of Higher Education, was the chief guest. Minister for Livestock, Sardar Hasnain Bahadar Dreshak, was also present at the School Milk Program event.

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“It is a great joy to emphasise that we at FCEPL are commemorating the 150th year of our founding in 2021, moving forward our unwavering tradition of delivering greater nourishment,” stated FrieslandCampina Managing Director Mr Ali Ahmed Khan in his statement on the successful launch of School Milk Program. We shall continue on this magnificent path in accordance with our strong dedication and goal of delivering a better living for our farmers while giving exceptional service to our clients.

Ali Ahmed added that “FrieslandCampina, being cooperative of Dairy Farmers has unique purpose of “nourishing by nature” and this purpose has three predominant elements including a better nutrition, an adequate living standard good for farmers and lastly for now and generations to come.”

“Nutrition is at the core of our purpose, henceforth, we are taking several initiatives in nutrition landscape with efficiency and refinement in the technological system”, Ali Ahmed said further.

It is our primary responsibility to bring into limelight the dire consequences of raw milk consumption among children and for this we have undertaken many projects for improving farmers livelihoods through productivity enhancement and we are focusing even more in future on our dairy development initiatives.

Similarly, School Milk Program is also one of our priority areas in countries like Pakistan.

While milk consumption in schools has multitude of benefits for the school children, it has other leg of benefits including farmers selling more, industry growth, employment generation to a higher level.

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Keeping this in mind, we are partnering with UE to pilot the program for 6 months to start with by increasing learnings in terms of nutrition improvement and school performance, will be shared with the government and relevant stakeholders for potential large scale roll out.”

The SMP event was graced by the patrons of Pakistan’s various educational institutions, all of whom are ardent advocates of the health and dietary needs of the country’s substantial student population.

Dr. Muhammad Nasir, G.M. Scientific & Regulatory Affairs, FCEPL said ”We are partnering with the government and other stakeholders to launch this much needed initiative of the School Milk Program, which will help to improve the nutritional status and health of kids and is also expected to improve their educational performance indicators.”

Dr Nasir said further that the launch of the SMP is scheduled to be the first of many other empowering and quality-of-life enhancing entities aimed at the health and nutritional needs of every Pakistani, in line with the vision of Prime Minister, Imran Khan. With the slogan of “Nourishing the future” the children of the nation can expect many other similarly empowering initiatives scheduled along the year.

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