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HomeBusinessThe efforts of Pakistani start-up ‘Educast' have been praised throughout the world.

The efforts of Pakistani start-up ‘Educast’ have been praised throughout the world.

Educast One Pakistani start-up has earned international recognition for its unique and imaginative strategy of providing health counselling to mothers and children in the midst of the coronavirus outbreak.

At the Showcase of Innovation of Tomorrow Powered by Transform Fund in Tashkent, Uzbekistan, Educast was recognised as the finest example of Islamic medical services based on technology. The Tashkent event was organised by the Islamic Development Fund’s Technology Innovation Initiative and took place during the 46th Annual Meeting of the lsDB Group Board of Governors.

It recognised the importance of science, technology, and innovation (STI) as a driver of social and economic development in developing nations. The theme of this knowledge-sharing and networking event was ‘Respond, Restore, Restart: Post-Covid Resilience and Prosperity for All.’

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The IsDB’s transform fund received almost 10,000 project concept proposals from 90 countries in 2019, 2020, and 2021. Educast used its network to assist the Sindh government in caring for 0.4 million Covid patients throughout the pandemic.

The country’s health-care system was spared unneeded pressure as a consequence of this support. In addition, a network of 1,000 trained women doctors connected with the firm provided counselling to Pakistanis residing in GCC countries such as the UAE and Saudi Arabia.

Educast started off as a method to reintroduce out-of-practice doctors to the business, but it quickly switched its focus to reducing maternal and infant mortality in regions with limited or no access to health care.

After the outbreak of the pandemic, the network initiated a timely Covid-19 programme to give treatment and health consulting to Pakistan’s home-confined patients. “Educast’s extraordinary performance is crucial as the pandemic has significantly affected many IsDB Member Countries and vulnerable people, where innovative use of digital technologies may make a great difference,” said Dr Hayat Sindi, IsDB President’s STI Senior Advisor.

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In addition to Pakistan, Educast’s services have been extended to war-torn Islamic nations including Yemen, Palestine, and Syria, and preparations have recently been started for the establishment of tele-health clinics in Afghanistan.

Educast’s Abdullah Butt said his company’s telemedicine platform offers specialised training to female doctors. These female doctors teach Yemeni medical professionals while also providing on-the-spot medical advice to women in need. “The Educast telemedicine network includes Syria as well as women’s and children’s health and tele-orthopedic services in Palestine.”

He stated that Afghanistan will be the next destination for Pakistani female doctors who will use telemedicine to provide medical consultation and treatment.

“The Pakistani and Afghan governments have been in touch with us, and we want to open tele-health clinics in three different Afghan cities. As soon as the situation is clarified, we will go forward to assist our neighbours who are in desperate need of health care services under the current conditions.” He added.

The underlying driving force behind the initiative is a group of about 1,000 Pakistani women scattered over 27 nations. As a result, 80 percent of female doctors left their careers after completing medical school and returned to their families.



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