For July 2022, a content analysis of 12 major newspaper that included a total of 2835 opinion pieces/columns published by different columnists was done.
According to a Gallup Monthly Newspaper Content Analysis Research Study, “Politics,” “Economy,” “International,” and “Governance” were the primary topics of conversation in July 2022 in the mainstream media.
Out of the 12 Newspapers:
Daily Pakistan, Daily Express, Daily Jang, Daily Khabrain, and Nawa-i-Waqt were all Urdu newspapers.
The Express Tribune, Daily Times, Dawn, Pakistan Today, The Pakistan Observer, The Nation, and The News were all English newspapers.
Main Conversational Subjects:
Discussions on the economy, society, and politics gained precedence, with governance following closely after.
Sports and security received very little attention.
The 17 major issues that these opinion pieces/columns covered include “Politics,” “Security,” “Media,” “Law and Order,” “Economy,” “Governance,” “International,” “Social,” “Sports,” “Health,” “Education,” “Religion,” “Climate,” and “International.”
Criminality and terrorism “Energy Crisis,” “Miscellaneous,” and a brand-new category named “Science and Technology” are all included in this month’s edition.
With 44% of the opinion pieces published in July 2022 being about politics, the subject attracted a lot of interest.
The category “Economy” accounted for a sizeable 14% of the newspaper’s content, while “International” took up 6% of the space and “Social” claimed another 6%. Less than 1% of the articles were on “security,” “media,” “sports,” “science and technology,” and “crime and terrorism.”
Similar to how “Education,” “Law and Order,” and “Energy Crisis” only garnered 2% apiece, these topics attracted little attention. With 3% of the overall share, “Health” and “Religion” scored significantly better.
While “Governance” made up 5% of the share and the “Climate” category made up 4%.
Gallup Pakistan posted on twitter on 5th September 2022 about how Pakistan’s newspaper content based upon politics in comparison to Education and Technology.
The topics discussed in these opinion articles/columns were categorized into 17 broad themes pic.twitter.com/jgKR0NJmkV
— Gallup Pakistan (@GallupPak) September 5, 2022
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