Pakistan Became The Highest Number Of Application Downloads In 2022
Pakistan became the fastest country to download social media applications worldwide, with a 35.4% increase in the rate of downloads of social media applications by Pakistani users in 2022 compared to 2021.
According to a report by private market intelligence platform ‘Data Darbar’, the download rate of applications in Pakistan was 28.6% in 2021, which increased to 35.6% last year.
This growth rate is three times higher than that of China, which ranks second on the list.
China is followed by India, Mexico and Indonesia with rates below 10%.
In 2021, Pakistan’s ranking was 3 ranks lower.
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According to the report, with 3.5 billion downloads, Pakistan leads all emerging markets except Indonesia.
Pakistan Used Hours Of Mobile Application
According to the report, in 2022, Pakistani users used 161 billion hours of mobile applications, making Pakistan the sixth country in the list of countries with the highest usage worldwide.
In terms of the best application by a local publisher, Pakistan was second only to Indonesia, but in terms of traction and usage, very few locally developed applications were at the top.
According to the report, WhatsApp Business is the most downloaded application, followed by Snapchat, WhatsApp Messenger, KeepKit and TikTok.
Among the locally developed applications, ‘Easy Paisa’ was the most downloaded, followed by Jazz, Jazz Cash, Zong and Universal Remote TV.
The most downloaded applications in 2022 include the following applications by category.
2. Short Videos (Except TikTok)
3. Audio Streaming
5. Video Streaming