Yum! Sabir Sami has been appointed as Chief Executive Officer of KFC by Brands Inc. as of 1 January 2022. Sami will follow Tony Lowings who has been appointed CEO 2021-End, currently Managing Director of KFC Asia. In its new function, Sami will have a worldwide role in shaping KFC brand strategy and performance, said Yum! Brands.
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Mr. Sami is an IBA student from the 1988 marketing class. He has a 30-year career in marketing, business and general management with major consumer product businesses, including P&G, Cocoa-Cola, Reckitt Benckiser and Yum! Brands. His expertise includes strategic development, management of organisational transformation and human development.