Karachi – October 07, 2021: Ufone, a Pakistani telecom provider, and MicroEnsure, a subsidiary of the Micro Insurance Company Group, have teamed together to launch the ‘U-Sehat Family,’ a convenient and cheap health insurance product in Pakistan. Through its cheap, easy-to-understand, and hassle-free insurance system, the insurance product provides a virtual health safety net to every Pakistani Ufone customer.
U-Sehat Family digitises the inconvenient old health insurance system to provide unprecedented convenience and access to Ufone users and their family members in times of need. It also provides consumers with improved health benefits. which are in dire need especially during the on-going Coronavirus pandemic.
The insurance plans have been tailored to the individual demands of each customer for improved convenience. ‘Silver’ (PKR 6+tax/day), ‘Gold’ (PKR 12+tax/day), and ‘Platinum’ (PKR 19.5+tax/day) are some of the special health packages available. In addition, U-Sehat family plans provide advantages like Daily Hospitalization Benefit, Daily Intensive Care Unit (ICU) Benefit, Funeral Expenses Cover, and hospitalisation expenses in Pakistan, depending on the plan selected. Users may subscribe by dialling the USSD String*6070# and visiting www.ufone.com/usehatfamily/ for additional information.
Speaking at the occasion of the product launch, Mr. Shahbaz Khan, Executive Vice President (EVP), Wireless Services, PTCL Group, said: “We are excited to partner with MicroEnsure to provide a convenient and enabling insurance solution to our customers. Being a customer centric brand, Ufone is committed to touch upon every aspect of our customers’ lives and health is of prime importance. We hope that U-Sehat Family will not only bring hassle-free insurance to our customers but will bridge the wide disparity in terms of access to health facilities in the country.”
Mr. Rehan Butt, CEO MicroEnsure Pakistan and Vice President Micro Insurance Company Group said: “We are a proud partner of Ufone in design, delivery and servicing of insurance products and have reached out to scores of customers over past three years of working together. Increased health awareness in members of mass market is one of the outcomes of COVID-19 and over time we have been getting feedback from a large number of customers asking for a product covering their family members. We thank for the support and patronage from Ufone for making this new package available to their customers and hope it will play a significant role in deepening health insurance penetration in Pakistan.”
Insurance coverage is quickly becoming a common necessity vis-à-vis the lack of medical facilities and infrastructure in the public sector leading to enhanced reliance on private health services. Ufone’s insurance coverage for its customers will come as a great help for low-income groups with regards to the rising costs of medical facilities.