Procter & Gamble (P&G), one of the world’s largest consumer goods corporations, is commemorating 30 years of successful operations in Pakistan. P&G has earned the faith and confidence of Pakistani customers from its first shipment in 1991, thanks to the introduction of high quality brands and consistent investments in the industry, community, and human resource.
“This milestone is a time of tremendous pleasure for P&G,” Adil Farhat, P&G Pakistan’s Chief Executive Officer, said in a statement. Our adventure in Pakistan began 30 years ago, and we have stayed committed to improving the lives of Pakistani consumers throughout the years. Our well-known brands have become household names and an important part of people’s lives. We are continuing to invest in Pakistan by establishing local manufacturing plants and a solid supply chain. Thousands of employment have been created, both directly and indirectly, as a result of this. With initiatives like P&G Children’s Safe Drinking Water, Safeguard, and Always School Education, we’re also making a difference in the community. We have provided clean drinking water, health and hygiene knowledge, and excellent education to nearly 49 million Pakistanis through these initiatives.”
He further added, “We are committed to touching, improving and enriching lives of all Pakistanis. Pakistan is an important market for P&G. Serving a country of 220 million people gives our brands the unique opportunity to delight consumers through superior product performance and to promote conversations, influence attitudes, inspire behavior change and drive positive impact on society and the environment. We’re poised for future growth in Pakistan and look forward to celebrating many more milestones here in the years ahead.”
Often described as a multinational success story in Pakistan, the company’s string of foreign direct investments can be traced back to the time when P&G set up its first plant in 1994 in Hub, Balochistan. The plant manufactures the anti-bacterial soap Safeguard. Building on its investment profile, P&G inaugurated a state-of-the-art laundry detergent plant in Port Qasim in December 2010, followed by a haircare plant in 2016. Today, P&G Pakistan exports its entire portfolio to Afghanistan as well as to 23 countries across Europe. P&G manufacturing sites in Pakistan are considered amongst the top 19 countries globally where 100% P&G manufacturing facilities meet the zero-waste-to-landfill qualification.
P&G continues to hire the best talent with a thorough and purposeful hiring process in leading universities across Pakistan. It also conducts well-built student-focused activities to help aspiring young professionals grow. As such, in the last ten years, more than 100 employees from Pakistan have secured immersive international assignments in P&G globally.
Furthermore, gender diversity is an important aspect of P&G’s overall diversity and inclusion mission. As a result, today women constitute almost 40% of the employees at the P&G head office in Karachi with 5 top function leaders being women.
P&G Pakistan is also actively working on Equality and Inclusion for people with disabilities, under its platform called #Limitless. Through this program, the Company is introducing more inclusive brand propositions, workspaces, recruitment strategies and partnerships through specialized hiring agencies.
P&G recently announced a comprehensive plan to accelerate action related to climate change across its global sites including Pakistan. P&G plants in Pakistan are working extensively towards the Company’s long-term environmental sustainability vision by promoting sustainability practices amongst employees as well as with suppliers and partners. Since 2010, P&G plants in Pakistan have delivered 38%, 59% and 25% reduction in energy, water and CO2 respectively. In addition, P&G Pakistan recently made a pledge to plant 14,000 trees under the banner of ‘Ariel Forest’ in Pakistan which is part of the region’s P&G #ForestsForGood