Daraz will bring the whole country together on its platform to watch the ICC T20 World Cup free of charge, following the disappointment of two international series withdrawals from New Zealand and England in Pakistan earlier this month.
Daraz has announced an exclusive deal to stream the year’s most important cricket competition. Users of Daraz’s app will be able to watch all of the tournament’s matches from anywhere thanks to this collaboration.
Daraz Live is a shopping platform that started in September 2021, combining cutting-edge technology and introducing the notion of shoppertainment to its users. Daraz hopes to attract additional users with this collaboration on their app, which has a monthly user base of 15 million and rising.
“Cricket is the most watched sport in our nation, and we want all Pakistanis to be able to follow cricket anywhere through their mobiles,” said Muhammad Ammar Hassan, Chief Marketing Officer of Daraz Pakistan. We hope to raise awareness of Daraz Live, our new live commerce platform that allows people to watch cricket while purchasing at the same time.”
The partnership is a key component of Daraz’s marketing strategy to accelerate the growth of the brand through association with high-profile sports teams. With cricket commanding a huge following across the South Asian region, it presents an effective platform for Daraz to engage with the region’s passionate fans and drive the brand to the next level.
Featuring a total of 45 matches in UAE, the ICC T20 World Cup will start from 17th October 2021 with semi final scheduled for 10th and 11th of November and Final on 14th of November 2021. All the matches will be streamed on Daraz App.
Advertisers in Pakistan will be able to advertise on Daraz during the live stream of ICC T20 World cup which daraz will be showing exclusively. With the largest digital audience base in Pakistan, It will be a great opportunity for advertising fraternity to expose their brands to millions of people who are digital natives.