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In Chitral, Nestlé Pakistan, KPK, and the World Bank have teamed up to provide responsible tourism training

Nestlé Pakistan, in collaboration with the Government of Khyber Pakhtunkhwa and the World Bank, held a two-day training in Chitral as part of the TREK (Travel Responsibly for Experiencing Ecotourism in Khyber Pakhtunkhwa) project.

Prime Minister Imran Khan announced TREK in December 2020 as part of the World Bank-funded Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project. TREK was also named as one of the federal government’s top 2020 accomplishments.

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More than 130 public and private sector participants, including 20 women, were trained in Swat, Galyat, and Chitral as part of the TREK effort. Local communities have also been involved in the programme through training and awareness sessions on nutrition and cleanliness for Galyat schoolchildren.

“We are delighted that community engagement activities such as waste management training and awareness campaigns for tourists are coming to fruition, as part of TREK,” said Tashfeen Haider, Additional Secretary, Tourism Department, KP government, adding that Department of Tourism through KITE project is working on SWM cycle by providing equipment to area development authorities of Galyat, Kaghan, Chitral, Kalam and Kumrat. Moreover, contract for feasibility study and engineering design of sanitary landfill sites have been awarded through the KITE project.

Kiran Afzal, Senior Private Sector Specialist, of the World Bank shared, “KITE project is now implementing activities for tourist facilitation in Chital which will be complemented by TREK’s initiatives for SWM.”

Talking about the initiative, Waqar Ahmad, Head of Corporate Affairs & Sustainability, Nestlé in Pakistan & Afghanistan said, “Our partnership with the government on TREK, will help realise our vision for shaping a waste-free future, by driving new behaviour for a cleaner environment.”

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“At Nestlé, our vision is that none of our packaging, including plastics, ends up in landfill or rivers. To achieve this, we have set ourselves the commitment of ensuring 100% of our packaging is reusable or recyclable by 2025,” he added.

Nestlé Pakistan’s commitment to TREK includes 2 pillars: A massive awareness campaign focusing on Reduce, Reuse and Recycle and a Community Engagement plan which includes activities that will help in countering the issues of waste, pollution and destruction of wildlife, in line with United Nations Sustainable Development Goals 12, 13, 15 and 17.

The two-day SWM training comprised of sessions on categorizing waste, importance of recycling, learning to conduct waste audits, basic food safety and importance of WASH compliance among others. The event concluded with souvenir distribution for participants by Ghulam Saeed, Director General Directorate of Tourist Services, Hassan Abid, Deputy Commissioner Chitral, and Touseef Khalid Project Director KITE.



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