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For the ‘Mera Pakistan, Mera Ghar’ hotline project, Ufone works with the Pakistan Banks’ Association

Ufone, a Pakistani telecommunications company, has launched a state-of-the-art Contact Center for the Pakistan Banks’ Association (PBA) to answer questions and generate leads for the government of Pakistan’s ‘Mera Pakistan, Mera Ghar’ helpline initiative, which provides low-cost housing finance to low-income Pakistanis.

In the presence of President and Group CEO, PTCL & Ufone, Hatem Bamatraf, Chairman, Naya Pakistan Housing and Development Authority, Lt. Gen. (Retd.) Anwar Ali Hyder, Chairman Pakistan Banks’ Association, the Contact Center was inaugurated by Governor, State Bank of Pakistan, Reza Baqir, here in Islamabad (PBA),Muhammad Aurangzeb, and senior management of the member banks and financial institutions of PBA.

Also read: Ufone has been given a 4G spectrum license

PBA is receiving Contact Center services from Ufone through two existing centres, which include distributing information on the loan procedure, qualifying requirements, and more, as well as delivering prospective consumers 24/7 inquiry and complaint resolution services.

Sharing his thoughts at the ceremony, President and Group CEO, PTCL & Ufone, Hatem Bamatraf, said: “We are honoured to be a part of this historic endeavour for Pakistan’s people.” Ufone’s appointment as the official contact service provider reflects the company’s long history of providing trustworthy services to Pakistan’s corporate community. We are continually innovating and modernising our product and service ecosystem in order to provide our individual and business clients with exceptional user experiences. The latest state-of-the-art Contact Center facility will increase our capacity to answer to inquiries and concerns, allowing low-cost housing recipients to have a hassle-free banking experience.”

The Contact Center will provide an additional channel for Ufone to resolve queries and generate leads for the housing finance project and promote its nationwide uptake.  The facilities are easily scalable to manage additional facilitation as the need arises. The facilities feature robust centralized Complaints Management and Leads Management Systems to help the member banks track every step of customer journey, besides expediting the processing of the loans. Ufone Contact Centers are strategically located for effective management of traffic for calls from across Pakistan.

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