CarFirst, Pakistan’s most renowned used automobile selling platform in the digital automotive business, has announced that Wasim Akram, Pakistan’s iconic sports star, has been re-signed as their brand ambassador for the year 2022. CarFirst aspires to be Pakistan’s most popular automobile trading platform, bringing in some of the country’s most well-known and well-liked cricket legends to promote their business.
CarFirst’s campaign also boosts brand advocacy by putting the renowned pacers 2Ws (Wasim Akram and Waqar Younis) together on one screen for the first time in 26 years, reuniting one of cricket’s most historic partnerships. Waqar and Wasim, the legendary combination, are still known as the most dangerous old-ball combo in cricket history. CarFirst has injected much-needed excitement into the used car industry with this collab.
According to Raja Murad Khan, Founder & CEO of CarFirst, “We’re excited to work with Wasim Akram once again; his fan following and trusted words will take the CarFirst to another level in 2022. CarFirst promises to deliver its customers not only the best, but the fastest service all over Pakistan, and aiming to grow by having Wasim as part of the team automatically sets every speed benchmark to the pace of his Yorkers.”
Commenting on the collaboration, Wasim Akram has said, “It’s a pleasure to once again work with a brand that is so focused on exceeding customer expectations by consistently coming up with new technological innovations to revolutionize how used cars are traded in Pakistan. I look forward to embarking on this journey with them.”
This partnership will allow CarFirst to leverage the fan following and credibility of Wasim and Waqar to spread its brand message of transparent & hassle-free car buying & selling.