Lahore: Dawlance has partnered with WWF-Pakistan to promote environmental sustainability and has taken up the challenge of planting 10,000 trees in the neighbourhood of Karachi University as part of its commitment to conserve nature. This massive planting campaign emphasises the need of maintaining the natural balance of nature in order to avoid global warming and climate change.
This partnership with WWF is part of the “Dawlance for Humanity” programme, which aims to improve Pakistan’s quality of life and healthcare while also fostering environmental and economic sustainability. This important endeavour is part of the brand’s sustainability goal, which will involve a variety of ecologically beneficial activities in the future, such as green workshops, tree plantations, and more.
The Chief Executive Officer of Dawlance – Umar Ahsan Khan, stated: “Environment sustainability is one of the core objectives of Dawlance and its parent company Arçelik. After the Covid-19 pandemic, we initiated ‘Dawlance for Humanity’, which focuses on all current and future sustainability, social, community-based and health-related initiatives. Currently, we stand as the sixth most vulnerable country impacted by climate change as we have lost 25% of its natural forests. “Floods, cyclones, heatwaves, rising sea levels, sea intrusion, and loss in agricultural productivity have cost us heavily. Studies have proven that by increasing forest footprint, we can minimize the effects of climate change.
Dawlance has initiated a “Tree-a-Thon” plantation drive. Under the campaign, we have already planted 5,000 Mangroves and now our target is to plant 10,000 more trees, suitable to the local environment and soil conditions with significant medicinal values. It will also support native birds and animals for creating balance within the ecosystem. The trees we are planting ensure a positive impact on the environment without consuming a large amount of water,” said Khan. Meanwhile, Dr. Masood Arshad, Senior Director Footprint WWF-Pakistan, said: “The partnership with Dawlance will help us ensure that we keep the ecosystem intact.”
It is estimated that a single tree planted will minimize the effect of carbon dioxide at an average of 50 pounds annually and enough to provide oxygen for 2 persons. Hence 10,000 trees will serve 20,000 people, while offsetting around 0.5 million pounds of atmospheric carbon dioxide annually. Environment sustainability is one of the core objectives of Dawlance and its parent company Arçelik. Under the plantation drive “Tree-a-Thon”, multiple stakeholders will be engaged to proceed with a series of large-scale community development initiatives, leading to a greener, cleaner world for the future generations. Dawlance will continue its efforts for a “Perfect Balance of Nature & Technology” through the company’s annual sustainability objectives, which are in line with Arçelik’s vision of sustainability.