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Daraz and its partners are preparing to launch the world’s largest 11.11 campaign

Daraz, Pakistan’s most popular e-commerce site, is gearing up for its biggest 11.11 sale ever, with massive discounts across numerous categories sponsored by the platform, merchants, brands, and bank partners.

For millions of clients, Daraz will deliver offers on its whole 20 million product selection, which includes Electronics, Fashion, Home & Living, and online food. With Daraz Live’s In-App Shoppable livestreams and different missions via which consumers can earn coins for additional discounts, companies are concentrating on reinventing themselves by adding value to their offers.

Also read: CricWick and Daraz will collaborate to offer an in-app fantasy league for the T20 World Cup

longside the upcoming brand sales, Daraz will also be giving away a 1300 CC Car in One Rupee alongside many other collectible vouchers in the platforms’ “Voucher Fireworks” with stackable vouchers that will enable customers to get discounts like never before. Exclusive 11 o’clock and 12 o’clock offers will be offered in the afternoon and evening to further engage customers and provide them a positive shopping experience on Daraz. Customers will be able to see prices for our brands’ Mega Bargains starting today, in order to generate customer enthusiasm for the 11.11 deals.

This year, several leading brands, including P&G, Unilever, Dawlance, Haier, Infinix, TCL, Realme, Xiaomi, Sapphire are partnering with Daraz for the upcoming mega shopping festival and will be offering an overall discount of up to 75% during 11.11. As consumer behavior shifts to focus on better brand engagement, our partner brands are shifting their focus to improving customer engagement and creating a better overall shopping experience in collaboration with Daraz to make sure there is plenty of stock available for the expected surge in demand with the adequate information about each product on Daraz App. Furthermore, brand representatives will also be available through instant message on the platform in case customers have queries along with Daraz’s customer service.

As the pioneer of shoppertainment in Pakistan, Daraz has also partnered with Pakistan’s biggest TV game show, Jeeto Pakistan, for an11.11 Special Show. The two-hour exclusive show will be aired on 10 November at 10.30pm PKT with exciting gifts and exclusive deals up grabs on our platform for anyone tuning in to the show.

Also read: In Pakistan, Daraz becomes the exclusive digital streaming partner for the ICC T20 World Cup.

Imran Saleem, Vice President Commercial of Daraz Group, says, “We’re always finding new ways to engage with our customers and evolve our practices with every year that passes. This year, we’re excited to see a lot of our sellers across the brand spectrum leveraging on the upcoming 11.11 to build long-term customer loyalty and rediscover innovative ways to continue building customer engagement with our customers.”

Following the success of Daraz live cricket streaming, Daraz will also be hosting an exclusive two-hour Gala on 11 November at 10.30pm PKT on Daraz’s livestreaming channel as well as on national television channel Geo. The star-studded Gala show will also be giving away an exclusive 800 CC car to one lucky winner from the audience.

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