The next cricket season is expected to be one of Pakistan’s busiest at home, with the series beginning on October 23, 2021. In addition to obtaining exclusive T20 live Match streaming rights for the full international cricket competition, Daraz, in collaboration with CricWick, is poised to provide fans with a complete cricket experience through the app, including fantasy league participation.
“As an ardent deliverer of exceptional customer experience, Daraz is devoted to providing extra value for its consumers by continually pushing the frontiers of technical innovation,” Wali Khan, Head of Sports Strategy, Marketing & Entertainment, Daraz stated. With this goal in mind, the company is focusing on the notion of in-app shoppertainment, which aims to provide consumers with a comprehensive, all-around entertainment experience that can be accessed from anywhere.”
He also said, “The fantasy league is a perfect opportunity for individuals to engage with the game they love on a profound level. While watching live matches, people can put together a virtual team of their favorite cricket stars. Based on the real-life performance of the cricketers, each player will gain points depending on their customized teams. In addition, the league will enable winners to gather interesting rewards.”
Ahmed Hanif, CEO CricWick said, “We are excited to bring the Biggest Fantasy Cricket League of Pakistan to users of Daraz for the entirety of the T20 World Cup 2021. It is a thrilling prospect to be involved with the sport that is followed by the masses and this collaboration will bring outstanding engagement to the customers of Daraz. This partnership will be an excellent opportunity for the users of Daraz app to experience the CricWick World Cup fantasy and then become permanent visitors of one of the most exciting cricketing platforms of Pakistan.”
Moazzam Faruqui leading Affiliate Marketing at Daraz PK mentioned ” We at Daraz are providing income generating opportunities for our partners who seek to monetize their online presence, we have global examples of affiliates developing a consistent income generating stream through affiliate marketing and Daraz being the largest ecommerce platform in South Asia enables affiliates operating in Pakistan to benefit from the same.”
Farhan Sheikh, CCO CricWick said, “We believe that the cricket fan is really invested in the game and the CricWick Fantasy League empowers them by entrusting them the role of a selector. They can choose their own customised playing XI for every match. We feel that our partnership with Daraz, it will open new engagement avenues for both companies.”
Moreover, being a one-stop-solution for all, Daraz understands the growing need for a complete entertainment experience. Sports, being a leading source of joy for South Asian consumers, paves way for the brand and its customers to develop stronger relations.
With this partnership, both Daraz and CricWick aim to bridge the gap between sports, entertainment and digitization. Tapping into the endless potential of tech-based innovation, the collaboration assists Pakistani users to both watch and play the country’s most loved game on the Daraz App.