In nine (9) cities, including Karachi, Islamabad, Gujranwala, Faisalabad, Abbottabad, Multan, Peshawar, Quetta, and Sialkot, Careem, the Super App for the greater Middle East and Pakistan, recently reduced its commission from 25% to 15% on its Bikes, Delivery, and Order Anything (buy and send) categories. The lowering in service cost is intended to boost Captain profits and provide excellent service to customers at a reasonable price.
The project is in line with Careem’s mission of making Captains’ life easier and more enjoyable. The goal of lowering margins is to boost net income.
Commenting on the reduction of commission, Zeeshan Baig, Country General Manager Careem Pakistan stated: “It goes without saying that we, as a nation, are witnessing tough economic times, especially post COVID-19 scenario. Since Captains are at the heart of what we do at Careem, we are always looking for ways to empower them to live a better life and I believe the reduction in margins will undoubtedly help them earn more.”
Throughout the years, Careem has always worked towards coming up with initiatives for its Captains. This includes making partnerships to provide education on subsidized rates, discounted fuel and oil changes, providing ration packages during lockdown, insurance for COVID, mental health sessions, flexible policies, contribution from Colleagues, safety gears and smog kits and sick pay policy. Similarly, Careem is also constantly working on engagement sessions for its Captains to keep them motivated.